In my Professional Creativity class, we were assigned a group and tasked to create an exciting advertising campaign for a local Florida brand. We chose Lafavre. 

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Our campaign #AHatHasSomethin'ToSay originated from the brand's unique, authentic voice. Every individual has a style who speaks to who they are as a person and Lafavre hats can compliment that. 

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One aspect of our campaign was a photo lookbook where we captured UF inspired looks with Lafavre hats. My roles included Photographer and Art Director.