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UF 
Panhellenic
Council

In 2024 I served as Assistant Director of Videography and Photography for UF Panhellenic Council. In this role, I captured various events and filmed special campaigns for the @ufpanhellenic social media accounts.

Love Letters Across Row was a 14-day Instagram Reel campaign in February 2024. As the first of it's kind on the channel, it showcased various friendship stories between all 18 sorority chapters at UF. In total, this series reached over 119.7k views, the reel with the highest views had 17.2k. Due to the huge success of the campaign and the wide spread love, this series was brought back to the account in 2025 as "With Love & Letters".

A PNM Guide to Recruitment

This year, I created an informational Instagram reel that provided Potential New Members (PNMs) answers to their biggest questions about Recruitment. 


When creating this video, I asked women, who had previously been through recruitment the past year, what were their biggest unanswered questions. This video was made to be a resource for this year's recruitment and years to come. 

What's in my PNM Bag?

To help Potential New Members understand what key items they need for recruitment, I created an Instagram reel that walked through everything you need.

2025 Orientation Info 

With a new location for Potential New Member Orientation this year, we created an information Instagram reel to share and explain all necessary information.

Love Letters Across Row

In 2024, I held the position of Assistant Director of Photography/Videography. I brainstormed the first-ever @ufpanhellenic Instagram reel campaign Love Letters Across Row. Just in time for "Galentine's Day", we filmed 14 reels of women sharing their Panhellenic friendship stories. In total, we surpassed 119k views.

Summer Reels

For the summer of 2024, I created three different reels for Instagram.

© 2025 by Emsley Thornton

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