Currently, I serve as the Communications Vice President for UF Panhellenic Council, a community of 18 Sorority chapters and 5,000+ women.
A major part of my role is overseeing the @ufpanhellenic social media accounts (Instagram, Facebook, LinkedIn, Pinterest, and YouTube) and the Communications Directors Board, a board of 8 women, who help me with content creation. This role has taught me how to execute a brand identity that encompasses a large community with strong values by creating and establishing branding guides, curating photos for posts, creating multi-media campaigns, public relations, designing a website, and more.
The UF Panhellenic brand has seen incredible growth since I started in this role. When I started in November 2024, the Instagram account had 13.5k followers. As of June 2025, the account has surpassed 16k followers and reaches an average of 4.1 million views in 30 days, according to Instagram Business Suite.
A large part of being apart of the Panhellenic Council, is Fall Formal Recruitment. My job is to create a Recruitment theme and to advertise it effectively and consistently to increase Potential New Member registration numbers. This year, the recruitment theme is #MoreThanAMoment. This theme describes the sorority experience at UF as more than just one moment but is made of a million different experiences such as running home and meeting your best friends on Bid Day to gaining real world opportunities through alumni connections. To learn more about the theme and the meaning behind it, visit ufpanhellenic.com .
UF Panhellenic
#MoreThanAMoment
Fall Formal Recruitment 2025
Recruitment theme banner
New profile design to match the theme
@ufpanhellenic Instagram Feed
During recruitment season, the @ufpanhellenic Instagram's main role is to market our community to PNMs (Potential New Members), or female students at the University of Florida.
This season includes a wide variety of posts such as reels, graphics, informational graphics, holiday photos, single posts for each of our 18 chapters, and more.
To maintain consistency, we use our signature branding styles with a recruitment flair and nod to our theme.
A PNM Guide to Recruitment Instagram Reel
This year, I created an informational Instagram reel that provided Potential New Members (PNMs) answers to their biggest questions about Recruitment.
When creating this video, I asked women who had previously been through recruitment the past year what were their biggest unanswered questions. This video was made to be a resource for this year's recruitment and years to come.
In addition to this video, my board and I created an Instagram Highlight filled with even more easy-accessible resources for PNMs.
Graphics
Recruitment Information Graphic
In collaboration with my Graphic Design Director, Hayli Balgobin, we created an one-stop information graphic for PNMs to use as a resource in regards to Recruitment 2025. This graphic goes perfectly with our theme and Recruitment branding.
Instagram and Facebook Highlights
In collaboration with my Graphic Design Assistant Directors, Cecelia Oneid and Alexa Gottlieb, we created a series six different highlights that show off different aspects and values of our community. These are designed to equally show how all 18 of our chapters participate in various values such as Philanthropy, Involvement, Sisterhood, etc. Our six themes include: #Opportunity, #Sisterhood, #Service(Philanthropy), #Recruitment, #Involvement, and #Handwritten(letters between sisters)
The Feed
February 2025
Valentine's Season
June 2025
Fall Formal Recruitment Season
The Branding Guide
Graphics
